Fractional VP Product & Commercial Strategy

Senior product leadership for companies navigating complex technical terrain.

25+ years scaling hardware ecosystems, embedded modules, and cellular connectivity platforms — now available fractionally, for the engagement that needs senior judgment, not a full-time hire.

25+ yrshardware & connectivity leadership
$800M+SAM unlocked at Airgain
Airgain · Fibocom · Inseego · Sierra Wireless · u-blox · NETGEAR
Where I Help

Fractional engagements built around the moments that actually move a hardware business.

Product Strategy & Roadmap

Portfolio governance, PLC frameworks, and roadmap discipline for teams scaling from single-product focus into multi-line complexity.

GTM & Carrier Certification

Tier-1 MNO certifications, FCC approvals, and OEM design-win strategy — the unglamorous work that unlocks addressable market.

Annual Strategic Planning

Translating technical roadmaps into board-ready narratives, capital allocation frameworks, and decision-grade presentations.

M&A Technical Diligence

Evaluating acquisition targets in IoT, cellular, and connectivity — technology fit, integration risk, and realistic synergy cases.

5G, FWA, NTN & GNSS Strategy

Deep fluency in 3GPP standards and module lifecycles, applied to next-generation IoT, automotive, and satellite ecosystems.

Interim VP Product / CPO

Bridge leadership during a transition, a search, or a scaling moment — without the twelve-month commitment of a full hire.

$800M+
Serviceable Addressable Market Unlocked

At Airgain, I directed global GTM and product strategy across four business lines, securing Tier-1 carrier certifications and FCC approvals for the Smart 5G Repeater and AC-Fleet Vehicle Gateway — while leading the company's multi-year Annual Strategic Planning process for the CEO and Board.

AirgainVP Product Management & Product Marketing
FibocomVP Business Development & Product Marketing
Inseego / NovatelVP Product Management
Sierra WirelessSenior Director, Product Mgmt & Market Development
u-blox AGDirector of Strategic Partnerships

I've spent 25+ years in the unglamorous middle layer of hardware businesses — the place where engineering reality meets carrier requirements meets board expectations.

That's meant building 0-to-1 product lines inside startups, running multi-business-line portfolios inside public companies, and everything between: technical due diligence on M&A targets, carrier certification strategy, and the kind of Annual Strategic Planning decks that actually survive a board meeting.

La Costa Peak is that experience, available fractionally — for companies that need senior product and commercial judgment at a specific inflection point, without the overhead of a full-time executive hire.

  • Executive & Board Leadership
  • Cellular & Industrial IoT Ecosystems
  • Go-To-Market & Business Development
  • 5G, FWA, NTN, GNSS Strategy
  • M&A Integration & Diligence
  • Hardware & SaaS Product Management
How We'd Work Together

Engagement models built for flexibility, not bureaucracy.

Retainer

Fractional VP Product / CPO

A committed monthly block of hours — typically 10-20 hrs/week — for ongoing product, roadmap, and GTM leadership. Billed monthly, scoped by SOW.

Project

M&A Technical Diligence

A focused engagement evaluating a specific acquisition target — technology fit, team capability, integration risk, and a realistic synergy case.

Advisory

Board / ASP Advisory

Support building or refining your Annual Strategic Planning process and board-level narrative — typically a defined cycle, not an open-ended retainer.

Bridge

Interim Leadership

Coverage during a search, a transition, or a scaling moment that can't wait for a permanent hire to be found and onboarded.

Let's talk about what you're navigating.

Whether it's a carrier certification deadline, a board presentation, or a product org that's lost its roadmap discipline — tell me what's in front of you, and I'll tell you honestly whether fractional support is the right fit.

Email [email protected] Based in Carlsbad, California

I respond personally within one business day.